Sales (CM) Section, O/o TDM
Telephone Exchange Building,

Dhalpur, Kullu
Tel No: 01902-222125

Public Notice for Appointment of Rural Distributors under CM Sales and Distribution Policy - 2012

Applications are invited from interested parties for appointment of Rural Distributors for sale of BSNL products in rural areas on commission/Discount basis in Kullu SSA. The retired BSNL/ DOT/MTNL employees and spouse/ son/ daughter of working employees can also apply. The eligibility conditions are as below:
•	Educational qualification : 8th passed 

•	Rural shop/ distributor of any product preferably of FMCG products/electronics/ mobile products etc. 

•	Resident of the same territory with proof of residence. 

•	PAN Number 

The Rural Distributor will be assigned the area of 4-5 BTSs for sale of BSNL 

products through retailers. The applications complete in all respects should be addressed to DE (CM) O/o TDM , BSNL, Telephone Exchange Building, Dhalpur, Kullu (HP) PIN 175101 and reach in this office up to 10-02-2015  

DE (CM)

O/o TDM, Kullu

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Rural Distributor Policy 2012

Policy framework of Rural Distributors (RDs)

Rural distributors will cater to rural area covered by approximately 5 BTSs. Engagement of these distributors will be through a committee constituted by the SSA Head. The committee will recommend suitable persons/agency from amongst working FMCG distributors/retail shop OR any other suitable person of the area. List of FMCG products is as per Annexure-A. Based on recommendation of committee, RDs will be selected by the SSA Head.

Concept of Rural distributors:

•	Rural distributors may work on non-exclusive basis i.e., they may also sell products of other operators. 

•	Rural distributors will be assigned an exclusive area of 4-5 BTS sites within one franchisee territory such that they handle total turnover of approximately Rs 5 Lakhs/Month. 

•	The territory of Rural Distributor should be designed in such a manner that maximum distance to be served by Rural Distributor is less than 15 km. 

•	Rural distributors must be residents of one of the villages of the area which they are serving so that they have good knowledge of local conditions and local market. They are able to push the product deep into the market due to their personal relations with local people. 

•	Rural distributors directly serve the retailers and they do not have any employee(s). They will primarily be served by existing franchisee of that area. In case, the franchisee fails to serve, the RD will be served by BSNL directly. 

•	Retailer/POS in the area of RD will be managed by Rural Distributors and franchisee will have no direct role to play in that area. 

Discount/ Commission structure: Franchisee Discount/ Commission will be shared among RDs/ Retailers as per Table –I of Annexure-B

RDs will get graded incentive on activation per month
·	Minimum 100	à	Rs	1000/-	
·	101 to 500	à	Rs	3/- per Activation	
·	501 to 1000	à	Rs	4/- per Activation	
·	Maximum Payable graded incentive à	Rs 2500/-	

Note:

1.	The incentive will be payable after the end of the month & deposition of the CAF. 

2.	Retailer retention incentive per month subject to minimum 5 numbers of FRC / Plan Voucher and recharge sale of Rs 5,000/- by retailer in the month (as per Sancharsoft data only) will be as follow: 

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·	Franchisee	-	Rs 10/-	
·	Rural Distributor -		Rs 15/-	

Service to Rural Distributor (RDs)

•	RDs will be served by the Territory Franchisee at his doorstep. 

•	If Territory Franchisee does not serve the RDs properly then RDs will be served by BSNL directly. SSA Head will make suitable arrangement for material delivery to RDs is such case at his doorstep. 

•	Territory Franchisee will collect all CAFs from RDs and will provide them SIM as well as Recharge Coupon/C-TOPUP. 

•	RDs will make payment at the time of delivery of stock. However, they should make the requisition to the territory franchisee in advance. Representative of Territory Franchisee will deliver the stock at their doorstep. 

Eligibility
•	Educational qualification: 8th passed 

•	Rural shop/ distributor of any product preferably of FMCG products/electronics/ mobile products etc. 

•	Resident of the same territory with proof of residence. 

•	PAN Number. 

How to Apply

Applicant may apply for Rural Distributor on prescribed Performa as per Annexure-C with photocopies of required documents mentioned above under “Eligibility”. Experience certificate is also required. The retired BSNL/ DOT/MTNL employees should attach their relevant identity. Each document should be signed by the applicant. Photocopies of documents must be attested from Sarpanch/any gazetted officer/BSNL officer. Original documents of short listed candidates will be required at the time of presentation/ interview. Documents should be in order and put inside good quality envelop which should be addressed to DE (CM) O/o TDM, BSNL, Telephone Exchange Building, Dhalpur, Kullu, HP  (PIN 175101) and written on it as “Application for

Appointment of Rural Distributor under CM Sales and Distribution Policy – 2012”.

One applicant can apply for one Rural Distributor only. Incomplete applications will not be considered. BSNL will not be responsible for any type of delay in receiving late applications.

Selection

•	Interested parties may be invited through newspaper advertisement and display on notice boards. All the interested parties may be asked to submit their application with eligibility documents on a particular day. Simultaneously, SDO/ JTO of the territory may be asked to identify suitable 

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candidates by the specified date. All these parties may be short-listed and the list submitted to a committee constituted by the SSA Head.

•	Selection will be by a committee comprising of DE, AO and SDE level officers of SSA. 

•	Committee will take interview of all the short-listed candidates. Committee will judge level of involvement of the candidate, understanding of distribution and telecom market in the area. 

•	Selection to be approved by the SSA Head. 

•	Selection criteria: 
§	Experience	–	50 marks	
§	Presentation/ Interview	–	50 marks	

•	The selected RD will sign an agreement with BSNL and will also submit PBG of Rs 10,000/- (50% PBG from retired BSNL/DoT/MTNL employees and spouse/son/daughter of working employees). 

•	The initial period of agreement shall be for 3 years 

Performance Monitoring:

Weightage for evaluating performance against target achievement
Parameters	Weightage	
Type A Parameters		
FRC / Plan Voucher	45%	
RC	15%	
POS	15%	
Type B Parameters		
% of CAF forms submitted	15%	
Percentage of recharge sales via C-	10%	
TOPUP		
Total	100%	
Bench Mark Score	50%	

Note: Type A parameters in case RDs served by franchisees and Type A & B both in case RDs served By BSNL.

Extension: Based on performance, the SSA Head may extend agreement on year-to-year basis for a period of two years. The decision of BSNL shall be final in regard to the grant of extension.

Migration: Head of Circle may decide performance based migration criteria for RDs. The decision of BSNL shall be final in this regard.

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General Instructions:

1.	Requirements for Rural Distributor :- 
1.1	RD has to sell BSNL product and services as specified by BSNL. 

1.2	BSNL reserves the rights to seek/verify financial information from Rural Distributor Bankers/credit providers & ensure other sources to carry out other verifications. 

1.3	PBG of Rs 10.000/- is refundable after successful operation (50% PBG from retired BSNL/DoT/MTNL employees and spouse/son/daughter of working employees) 

1.4	Rural Distributor shall deposit the aforesaid security deposit amount. BSNL reserves the right to forfeit/adjust/apply the said security in full or part thereof after deduction of any sums due from the Rural Distributor to BSNL at any time. Rural Distributor shall continue to be liable for balance, if any. No interest will be paid on the security deposit till it is refunded. BSNL reserves the right to increase the amount of security at any time in its sole discretion with respect to any/some/all Rural Distributors 

2.	Responsibilities of Rural distributor: It is the responsibility of RDs to generate demand for providing services permitted by BSNL. Selling of all BSNL Products and services assigned to them, directly or through retailers Not only the targets set are to be achieved but also efforts are to be made to surpass it. 

2.1	Timely submission of bills and claims to the nodal officer/ franchisee. 

2.2	MIS as per BSNL format to BSNL officials/ Franchisee as per frequency specified. 

2.3	Rural Distributor must ensure that BSNL products are available in retail networks in sufficient quantity on demand. Rural Distributor must ensure that no black-Marketing or maltreatment to customer is done through its rural network. 

2.4	Verification of credentials of customers – 

2.4.1	Verification of PIA (photo, identity and address) of customer at the POS (Point of Sale) has to be done as per the various guidelines issued by DoT and BSNL from time to time. RDs will be responsible for the verifications done by all the channels i.e. retailers 

2.4.2	The RDs shall obtain from customers/subscribers such documents as prescribed from time to time by BSNL. 

2.5	Rural distributors will be responsible for all the work done through retailers 

2.6	Rural distributors are required to attend meetings in SSA/ Franchisee as and when needed. Rural Distributor must ensure availability of BSNL products and services. 

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3.	Commission / Discount / rewards / marketing claim: 

3.1	Rural Distributor will get upfront payment for basic commission / discounts wherever specified. Rural Distributor will retain his share and pass on remaining to retailer. 

3.2	Designated BSNL officer/ Franchisee to verify and sign the claim and forward it to the respective unit. 

3.3	BSNL/Franchisee shall have free access to the Rural Distributor premises & to inspect all records, receipts, vouchers, sale books, demand registers etc. 

3.4	BSNL reserves the right to change the commission/ discount structure from time to time based on market/commercial needs without giving any notice. 

3.5	TDS will be deducted as applicable and service tax will be levied as per rule. 

4.	BSNL reserves the right to change the terms of trade from time to time without any prior notice. 

4.1	The company reserves the right to withhold or delay the commission/discount for the Rural Distributors (RDs) in case of any pending disputes in matters relating to activations or cancellations. 

4.2	In case of dispute arising between the RDs/ Franchisees and BSNL, the same shall be adjudicated by the SSA Head or any official appointed by the SSA Head. 

4.3	The decision of BSNL will be final on all matters relating to the business rules and will be binding on the Rural Distributors 

4.4	The Rural Distributor has to fully cooperate with Franchisee / BSNL to investigate any complaint. 

4.5	BSNL shall not be liable for any act of discount/commission or omission of any third party. 

4.6	The Rural Distributor will have to abide by the policy rules, regulations & instructions of BSNL as revised/modified from time to time, without any prior notice to the Rural Distributor in respect of all matters including security deposit, discount/commission payable to the Rural Distributor etc. 

4.7	SSA Head reserves the right to accept or reject any or all the Rural Distributor request in part or full, without assigning any reason whatsoever. 

4.8	SSA Head reserves the right to terminate the contract at any time without assigning any reason. 

4.9	In case of violation of terms and conditions of the contract or unsatisfactory services, SSA Head reserves the right to terminate the contract at any time and forfeit the security deposit in part or full. 

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5.	Appointment of the Rural Distributor 

5.1	BSNL will grant to the Rural Distributor, right for the Sales & Distribution of products & services in the territory. The Rural Distributor must fulfill all the requirements of mentioned territory assigned to him. The operations of Rural Distributors will not be allowed to operate in any territory other than the prescribed territory. However BSNL shall have a right to appoint any additional Rural Distributor(s) / Rural Distributor in the territory / area of operation of BSNL and the Rural Distributor shall have no objection what so ever. 

5.2	BSNL Franchisee of the area or directly BSNL will supply to the Rural Distributor all the relevant data, guidelines and other information to effectuate the purpose of the Agreement. On termination of the Agreement, howsoever occasioned / caused, no further compensation shall become due to the Rural Distributor unless the same shall have accrued prior to the date of such termination and the Rural Distributor expressly has to agree that he will not be entitled to any compensation and/or indemnification whatsoever, from BSNL in that regard. 

6.	General Obligations of the Rural Distributor 

6.1	The Rural Distributor shall maintain a suitable strategy for the sales & distribution of products & services in the allocated BTSs area through his retailers The Rural Distributor shall use its best efforts to actively provide effective services to the subscribers of BSNL and always act in the interest of BSNL to delight its subscribers 
6.2	The Rural Distributor shall treat as confidential and secret all verbal and written communication, lists and circulars which in the opinion of BSNL are regarded as confidential information and/or trade secrets. The Rural Distributor shall adopt and implement security procedures acceptable to BSNL for determining the persons to whom such information is authorized to be disclosed based upon such person’s need to know the same for the purpose of fulfilling his responsibilities in relation to the Agreement. Confidential and trade secret information shall remain the property of BSNL and shall be returned to BSNL upon termination of this Agreement in the manner prescribed by BSNL. The Rural Distributor hereby undertakes and agrees not to retain and make any copies of the entrusted confidential information. 

6.3	RDS will not sublet his distributorship. If at any time it is established that RDS has sublet his work then BSNL reserves the right to terminate the distributorship. 

6.4	In no case Rural Distributor is allowed to sell outside his territory. At 

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any time if it is established that distributor sold product outside his given territory then it shall be treated as violation of agreement. Where such circumstances agreement with such Rural Distributor shall be discontinued and the Rural Distributor shall be barred for further dealing with BSNL for a period of 2 years.

6.5	The security deposit of Rural Distributor shall be forfeited in case of violation of agreement and non fulfillment of statutory obligations. 

6.6	Rural Distributor must ensure that BSNL products are available with retailer’s network in sufficient quantity on demand. Rural Distributor must ensure that no black marketing or mal treatment to customer is done through its network. 

6.7	Rural Distributor is supposed to serve retailers at their premises. Rural Distributor must ensure availability of BSNL products and services in the villages falling in his territory and which are inhabited. 

6.8	Rural Distributor is responsible for Distribution network. RDs should pass commission / discounts received by them to retailers as per Annexure-B or as specified by BSNL from time to time. 

6.9	The merchandise will be sold at the premises by the Rural Distributor and it is clarified: 

(i)	That BSNL shall be liable for the quality and genuineness of the goods sold by the Rural distributor, 

(ii)	That BSNL shall not be liable for any loss, pilferage or damage to the goods stored and sold at the premises safety and security of premises and the merchandise shall be the entire responsibility of the Rural Distributor. 

7.	Verification of identity of subscribers: The Rural Distributor has to ensure verification of credentials of new subscribers - both as per documents submitted as well as per physical verifications. Rural Distributors will be responsible for the verifications done by his retailers working under them RDs has to ensure that: 

7.1	No pre activated card is issued to the applicant. 

7.2	Verification of document against original has been done at the point of sale (POS). 

7.3	Subscriber enrollment form has been duly filled by applicant. 
7.4	The photograph submitted has been matched with the applicant. 

7.5	The form has been personally signed by the applicant in presence of retailer at POS. 

7.6	The original proof of identity /address has been matched & verified with the self attested photocopies submitted by the applicant. 

7.7	Application form plus supporting documents has been checked & certified that: 

a. Documents are in order. 

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b.	Signature on the self attested photograph matches the signature on the CAF. 

c.	Photograph on the form matches with the one on the photo ID document. 

8.	General Obligations of BSNL 

8.1	BSNL shall from time to time or in response to specific request by the Rural Distributor provide information, training and assistance relating to the services and arrange for qualified personnel / representatives of BSNL to render such training and assistance. - 

8.2	BSNL may provide the marketing material to the Rural Distributor. This may include but not limited to, information brochures, posters, inserts, special giveaways, mailers (target-segment-specific), folders, subscription forms, receipt books, stickers etc. It will not be obligatory and binding on BSNL to provide all the above material, and will be provided as per availability only. 

8.3	BSNL/ his representatives will have unlimited access to the business premises of the Rural Distributor to check, from time to time, Rural Distributor operations, including (I) the process of selling and booking of connections, customer problem resolution, (ii) to identify problems and suggest solutions for Rural Distributor to implement remedial measures, (iii) inspect and audit any or all statutory and other books of records and accounts. 

8.4	BSNL / its representative will ensure no black marketing happens & also have periodic inspection / surprise check to ensure all channels are working properly. 

8.5	The rates / discount / commission are subject to variation during the term of this Agreement at the sole discretion of BSNL. 

8.6	The Rural Distributor can supply the printed / display material etc. at his own cost without any liability on BSNL. He will keep BSNL indemnity from the content of the publicity/ display material so supplied. 

9.	Brand name, Logos and Trademarks: The Rural Distributor shall not contest, at any time, the right of BSNL or its affiliated companies to any brand names or Logo used or claimed by BSNL or such companies. 

BSNL reserves the right to modify sections / Annexure of this “CM Sales and Distribution Policy – 2012” and Discount / Commission structure at any point of time with the approval of Director (Consumer Mobility).

Note: New applications for the rural areas where RDs to be appointed at BTS area.

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LIST OF BTS WHERE RURAL DISTRIBUTORS MAY BE APPOINTED

Bhunter Sub Division	Banjar Sub Division	Manali Sub Division	
			
Manikaran area	Banjar area	Palchan area	
Garsa area	Sainj area	Naggar area	

In all matters, decision of BSNL shall be final and binding on applicant.

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ANNEXURE – A

Product List for FMCG Industry

Following product categories will be eligible for FMCG industry experience

a.	Personal Care, Oral Care, Hair Care, Skin Care, Personal Wash (soaps). 

b.	Cosmetics and toiletries, deodorants, perfumes, feminine hygiene, paper products. 

c.	Household care fabric wash including laundry soaps and synthetic detergents; household cleaners, such as dish/utensil cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides and mosquito repellents, metal polish and furniture polish. 

d.	Food and health beverages, branded flour, branded dairy products, branded sugarcane, bakery products such as bread, biscuits, etc., beverages such as milk, tea, coffee, juices, carbonated drinks, bottled water etc, snack food, chocolates, tobacco products Ayurvedic preparations, over the counter (OTC) sold allopathic preparations etc. 

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ANNEXURE – B

Sharing of Discount/ Commission Table- I (Three Tier) Franchisee – RDs – Retailers
Sharing of franchisee Discount/ Commission among Franchisee/ RDs/ Retailers

Product	Franchisee	RDs	Retailers		
New Connection (Prepaid/	15%	15%	70%		
Postpaid)					
					
CAF Commission	50%	20%	30%		
Recharge / C-TOPUP	10%	15%	75%		

Wherever retailers are being served through ‘Rural Distributors (RDs)’, franchisee has to pass on 90% of Recharge / C-TOPUP of the franchisee commission/discount to rural distributors

Table- II (Two Tier) RDs – Retailers

Sharing of franchisee Discount/ Commission among RDs/ Retailers
Product	RDs	Retailers		
New Connection (Prepaid/	15%	70%		
Postpaid)				
				
CAF Commission	50%	30%		
Recharge / C-TOPUP	15%	75%		

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		ABBREVIATIONS	
BTS	Base Transceiver Station	
CAF	Customer Acquisition Form	
CM	Consumer Mobility	
CM-S&D Policy 2012	Consumer Mobility Sales & Distribution Policy 2012	
CSC	Customer Service Center	
C-TOPUP	Channel TOP UP	
DoT	Department of Telecom	
EMD	Earnest Money Deposit	
FMCG	Fast Moving Consumer Goods	
FRC	First Recharge Coupons/ Plan Voucher	
GSM	Global System for Mobile Communications	
HOC	Head of Circle	
PBG	Performance Bank Guarantee	
POS	Point of Sale	
RCV	Recharge Vouchers	
RD	Rural Distributors	
SIM	Subscriber Identity Module	
SMS	Short Message Service	
SSA	Secondary Switching Area	
VAS	Value Added Services	
Wi-Max	Worldwide Interoperability for Microwave Access	

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Annexure -C

Application Performa for Rural Distributorship in BSNL

1.	Name of the applicant (in capital): 

2.	Father Name (in capital): 

3.	Residential Address & Office/Shop Address 

a)	Residential Address 

b)	Office/Shop Address 

(Address proof may be given: Electricity bill, water bill, Election card, driving license, passport, ration card etc) Telephone Number:

Mobile Number: E-mail:

Photograph Should be attested

4.	Date of Birth: 

5.	Education Qualification: (with proof: attested copies of certificates) 

6.	PAN No. 

7.	Present  activity  with  details,  and  the  name  of  the  organization(s)  for  which  the 

applicant is acting as Distributor / wholesaler etc. 8. Work experience:

It is certified that above information is true & correct to the best of my knowledge & belief. Nothing is concealed thereof. In case any of above information is found incorrect or false at any stage in future, BSNL may take appropriate action against me.

Signature of Applicant

Date:

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